This year’s report marks the evolution of UMR – the collaboration between Lifelounge and Sweeney Research. Sweeney Research is one of the country’s largest independent research agencies. Together, this gives you the best of both worlds – and a clear insight into the attitudes, behaviours and purchasing power of young adults.
Quantitative Online Survey… An online survey of 1751 x 16-30 year olds across Australia. The survey consisted of questions about music, sport, fashion, entertainment, travel, communication, finance, sex, health, drugs, climate change, issues that they worry about and demographics/life-stage.
Qualitative Web Forums… Online discussion forums in a private, invitation only, chat-room style session. The forums allowed open discussion around issues such as climate change, body image, drugs, cosmetic surgery and advertising.