What is UMR
Lifelounge Urban Market Research (UMR) is the country’s leading provider of insights into the Australian 16-30 year old market. An annual research project that encapsulate the values, behaviours and attitudes of the young adult market segment, the UMR focuses on the core interest areas of music, sport, fashion, entertainment and travel and further evaluates how communication, finance, sex, health and wellbeing influence behaviour.
Now entering into its fifth year, and in partnership with full service research agency Sweeney Research, the UMR is Australia’s leading annual youth research report. Housed online, the UMR allows subscribers to search the latest trends in the 16-30 year old market.
The UMR combines both qualitative and quantitative research methodologies, and insights provided by Lifelounge Group.
Click here to view more about the UMR 10_11 survey results.