Vicroads “Got the Message”
Vicroads “Got the Message”
Vicroads “Got the Message”
Vicroads “Got the Message”
Vicroads “Got the Message”

Vicroads “Got the Message”

With distraction becoming an ever-increasing problem on our roads, the Victorian government announced significant changes to driving rules, and in particular illegal mobile phone use.

To reach both young drivers and the wider public, we developed an integrated campaign signaling higher fines of $443 and more demerit points.

The ‘Got the message?’ campaign spanned across print, outdoor, digital, cinema, radio, retail, lenticular postcard handouts and a website to engage and outline the law changes affecting all drivers.

Links

www.gotthemessage.vic.gov.au