Puma “Bioweb Superpower”
If you could have any super power, what would it be? That was the question at the heart of our launch campaign for puma Bioweb in Australia and New Zealand.
Utilising the global brand positioning, ‘Superhero style. Mask not required’, we asked sneaker-freaks and sportos alike to tweet and Instagram their ultimate superpower for the opportunity to win part of a ‘bulging spandex package’ of prizes.
Thousands used the #mysuperpower tag on twitter and Instagram to join in, with the answers ranging from the classic (x-ray vision) to the practical (reading a girlfriend’s thoughts).