Arias “United by Music”
Every year, the Australian music industry flocks to the ARIA awards for one reason – a love of music. For musicians, fans, producers and promoters, it’s this love of music that brings them all together. And it’s also what led us to develop the ‘United by Music’ ARIA brand positioning line.
United by Music was launched with our build of the ARIA website, but it quickly took on a life of its own. #unitedbymusic became the official hashtag for all social conversation around the ARIAS in 2013, and for supporting Australian music on a global scale. The campaign continued with a series of international music stars posting photos of themselves wearing Aussie band tees.