Who we are
Life from a different angle
Lifelounge Group is a digital media and entertainment company. Known best for pioneering with Lifelounge.com and TheVine.com.au, Australia's No. 1 youth & entertainment website developed through a joint venture with Fairfax Digital. Lifelounge is focused on opportunities that leverage our research, technical expertise & creativity to develop world-class digital products and campaigns.
“Fairfax Digital spent considerable time evaluating the most credible and commercial approach to engaging the youth market. After completing due diligence it became clear that only one company could deliver our requirements. As such, the winning solution was to form a joint venture with youth specialists, Lifelounge. Their knowledge and experience in delivering service and most importantly, their credible ongoing connection with this highly sought after market has made the partnership a benchmark of success”.
Jack Matthews Chief Executive, Fairfax Digital