In 2008 Lifelounge formed a joint venture with Fairfax Digital to create a credible youth entertainment portal that connected with the market. TheVine.com.au was the result.
Since then, TheVine has become Australia’s number one player in the online youth and entertainment arena and we have learnt the power and value in aggregating large audiences of hard to reach individuals.
With this knowledge the Lifelounge Media Network was created. Since, PopMag.com.au,Australia’s most respected skate, surf and snow magazine has been welcomed into the fold. So too have a number of international sites through our exclusive partnership with UK’s Protein Network.