WE WALK THE WALK

We’ve been a 15-year proving-ground for segment-specific communications, through print (Lifelounge magazine), digital (Lifelounge.com, Everguide.com.au, TheVine.com.au) advertising and marketing (Lifelounge Agency), and research (Lifelounge Sweeney Report), giving us the insider advantage when talking with an audience notorious for shunning marketers and their messages.

Photographer: Tess Braden

BRAND CONNECTION =
INTERNET CONNECTION

You need to know what makes young Aussies tick before they’ll click.
Follow us to discover what the cool kids are up to.

Photographer: Aleksander Jason

HOW WE ROLL

Our forward-thinking model is unique and innovative.
We get legit excited when ideas are born from our owned data and content platforms, that engage, entertain and create relevant brand connections. Ideas that make us sit up and go, ‘Shit, that’s cool.’

Knowledge

We create proprietary Knowledge, rich in data intelligence and includes a quarterly trends and insights report on the influential 16-30 year old market.

Ideas

Leveraging the data, we develop and execute strategically driven Ideas to make our clients brands, products, services more relevant to their audiences.

Community

We then harness the strength of our established online Community, including Lifelounge.com, Everguide and TheVine to deliver relevant messages.
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STUFF WE’VE DONE

Ice

Department of Health
"Ice"

Ice2_1000

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Ice5_1000

184

Ice4_1000

185

Ice1_1000

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TAC Vanessa

TAC
"Vanessa"

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Strike RE:BOOT

Strike
"RE:BOOT"

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Vicroads “Got the Message”

Vicroads
"Got the Message"

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Arias “United by Music”

Arias
"United by Music"

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161

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Puma “Bioweb Superpower”

Puma
"Bioweb Superpower"

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Lifelounge.com

lifelounge.com

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Everguide

Everguide

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The Vine

The Vine

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Lifelounge Sweeney Report

Lifelounge Sweeney Report

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Photographer: Aleksander Jason

Word on the street

Meet the Loungers

Dion Appel

Dion Appel

Director
With a background in action sports and business, Dion co-founded Lifelounge in 1999. When he’s not sitting on a Board of Directors, he’s looking for more Boards to sit on.

Brad Wilson

Creative Director
Brad comes to us after years in Asia’s best creative agencies. He credits his relentless pursuit of creativity to his mum, who convinced a young Brad, ‘There’s no such word as ‘can’t’.’ Even though there is. Aww.

Robyn Hails

Senior Account Manager
In the last 8 years Robyn has led campaigns in the UK, Western Africa and now Australia. She delivers on any challenge, whether that’s heading up a new campaign, or directing lost backpackers to the nearest pub.
Nicko Phillips

Nicko Phillips

Art Director
With a love for typography & design, Nicko has applied his craft to a smorgasbord of clients. He hopes to one day open InternetWorld™ – a theme park full of cats and people being hit in the head with footballs.
Leah Dunkley

Leah Dunkley

Copywriter
Beginning her career in Amsterdam, Leah has written ads for everything from beer to sneakers to banking. Her creativity extends to the kitchen, where she claims to have invented the ‘dessert sausage’.

Meg Carroll

Account Manager
A marketing and public relations specialist, Meg has worked on a wide range of corporate PR projects, including brand development and communication, marketing campaigns, social media and web design.

Jame Fisher

Account Executive
Hailing from Shakespeare’s hometown with a background in Business Management, James has spent the last 4 years in Thailand, Argentina and China. His experience includes teaching, sales and good times.

Tran Nguyen

Social Media Manager
Tran is a doer of many things. Drawing from her experiences working with Australia’s biggest entertainment brands, she brings a fun and creative approach to her work. She also enjoys intended puns and hilariously bad dad jokes.
Phoebe Hearps

Phoebe Hearps

Designer
Phoebe likes to keep a finger in every pie. Mmmm… pie. She’s a young’un that considers the internet her best friend, and her current ventures include design, craft, writing and editing for magazines.

Simon Donath

Finance/Operations
Simon used to own a pie factory in Byron Bay. While he can still make a bitchin’ pie from scratch, he now deals with a different kind of dough as our Finance guru.
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