WE WALK THE WALK

We’ve been a 15-year proving-ground for segment-specific communications, through print (Lifelounge magazine), digital (Lifelounge.com, Everguide.com.au, TheVine.com.au) advertising and marketing (Lifelounge Agency), and research (Lifelounge Sweeney Report), giving us the insider advantage when talking with an audience notorious for shunning marketers and their messages.

Photographer: Tess Braden

BRAND CONNECTION =
INTERNET CONNECTION

You need to know what makes young Aussies tick before they’ll click.
Follow us to discover what the cool kids are up to.

Photographer: Aleksander Jason

HOW WE ROLL

Our forward-thinking model is unique and innovative.
We get legit excited when ideas are born from our owned data and content platforms, that engage, entertain and create relevant brand connections. Ideas that make us sit up and go, ‘Shit, that’s cool.’

Knowledge

We create proprietary Knowledge, rich in data intelligence and includes a quarterly trends and insights report on the influential 16-30 year old market.

Ideas

Leveraging the data, we develop and execute strategically driven Ideas to make our clients brands, products, services more relevant to their audiences.

Community

We then harness the strength of our established online Community, including Lifelounge.com, Everguide and TheVine to deliver relevant messages.
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STUFF WE’VE DONE

Ice

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TAC Vanessa

TAC
"Vanessa"

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Strike RE:BOOT

Strike
"RE:BOOT"

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Vicroads “Got the Message”

Vicroads
"Got the Message"

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Arias “United by Music”

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Puma “Bioweb Superpower”

Puma
"Bioweb Superpower"

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Lifelounge.com

lifelounge.com

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Everguide

Everguide

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The Vine

The Vine

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Lifelounge Sweeney Report

Lifelounge Sweeney Report

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Photographer: Aleksander Jason

Word on the street

Meet the Loungers

5 Passion Points Gen X and Y Define Themselves By

5 Passion Points Gen X and Y Define Themselves By

Finding it difficult to connect with young audiences who are constantly looking to define themselves? The Lifelounge Sweeney Report has all the answers. Too often marketers and advertising agencies battle against the digital noise to reach the elusive audience of 16-30 year old Australians. In the digital age, young Aussies have the upper hand in…

Polls apart: Young voters and the election policies that ignore them

Polls apart: Young voters and the election policies that ignore them

By 2025, Millennials will make up three quarters of the workforce. So where are the policies in the upcoming Victorian State election that support the future of these young voters? Youth-segment marketing specialists, Lifelounge, deep-dive into the minds of young Australians to find out what makes them tick. This week, we examine their attitudes to…

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